Custom Vantage Web™ How to Edit your Store Content - Part 1

Custom Vantage Web™ How to Edit your Store Content - Part 1
 
by Amanda Katon
 
Introduction
After gaining a robust knowledge of the WYSIWYG Editor last month with Becky, we will now walk through how to edit your store’s content. Content is different from the “look and feel” of your site as it is all the information your customers have access to about your store. This includes such elements as your store logo, contact information, store and page meta tags, as well as editing your policies (i.e. shipping, Help/ FAQ, Terms & Conditions, etc.).
 
Steps to Follow
Let’s start by taking a closer look at adding or editing your store information. To do so, first we must sign into the admin area of your Stamp Shop Web site. Once you are logged in, click on the Content Tab. When you click on the content tab you will see all your homepage content. We will go over how to use this part of the admin in an upcoming article. For now, if you look to the left-hand side of your screen you will see the content menu with many options. We want to click on the link that reads Store Information (Image 1).
 
 
      Store Information:
Within the store information link you will find the information that gets displayed on the contact us page. Whenever a customer clicks on the customer service (contact us) link located at the top of your site this information will be displayed (Image 2).
 
 
Site Name – In addition to being your site name, it also acts as your Meta title for your homepage, which helps with the search engines.
 
Copyright – List your copyright information here (example: 2013 – All Rights Reserved). This is displayed in the footer are of your website. You can enter multiple lines here by using the HTML <br> tag in this field.
 
Country – Select the country in which your store is located.
 
First Name – The first name of the individual who will receive contacts from your customers, you may leave this field blank if you choose.
 
Last Name – The last name of the individual who will receive contacts from your customers, you may leave this field blank if you choose.
 
Company – The name of your company.
 
Address – The physical address of your store.
 
City – The city in which your store resides.
 
State – The state in which your store resides.
 
Zip – The postal zip code information for your store’s address. This is also the zip code used in real time shipping calculations.
 
Phone – The phone number you would like to be contacted by via your customers.
 
Fax – The fax number your customers can fax documents to.
 
Your Web Site – The name of your site, this field can also be used to display other relevant information pertaining to your store.
 
Contact E-mail – The email address customers will use to contact you.
 
Other Contact Information – This is an HTML field that can display both HTML as well as plain text. It can display information such as business hours or code supplied from Google maps to display a map of your stores location.
 
Once you have finished entering all of your store information, be sure to click the OK button at the bottom of that page to save your changes.
 
Next we will look at uploading your store logo by clicking on the link Store Logo on the left-hand content menu.
 
Store Logo:
Within the store logo link you will be able to upload a new logo which will appear within the top part, or header, of your website. It will also appear on email messages sent through Stamp Shop Web, which we will talk about next month. To upload a new image, click the Browse button to locate the file on your local computer (Image 3).
 
 
Once you have located the image click Open. This will place the correct path to the image in the field provided. Please note that the image of your logo must be a jpg file. Then click the Upload button. Also please note that once you have uploaded the new logo, you may find that it does not fit properly within the designated space on your site. Please notify support at Connectweb and someone will be able to assist you in adjusting that space to fit your logo.  We do recommend that when creating your logo for your site that the pixel size be no larger than 450 pixels wide and no larger than 150 pixels high.
 
The next section on the left content menu is your Store Meta Tags and Page Header Tags. The Store Meta Tags help your site to start getting recognized on search engines like Google and Bing. The Page Header Tags are what allow you to input Google analytic codes, special JavaScripts, and more.
 
Store Meta Tags and Page Header Tags:
Within the Store Meta Tags link, you will find the Meta Keywords and Meta description for your store. In the Meta Keywords section you want to type in keywords for your site that reflect what your sites about, where your stores located, and what type of products you sell, all separated by either commas or spaces. For example your keywords may read: stamps, daters, address stamps, affordable, United States, etc. The Meta Description section is similar except instead of comma separated words it is a few sentences describing your online store. When you have finished putting in all your Meta tags be sure to click the Save Changes button (Image 4).
 
 
Within the Page Header Tags link you will find fields for each type of page on your site that will place scripts or HTML code inside the head section of the designated page (Image 5).
 
       
All Pages - type script or HTML code inside this field that will be applied to the header sections of all pages on your site.
HELPFUL TIP: If you are looking to place Google Analytics tracking code on your site this is the field in which it will work best.
 
All Custom Pages - type script or HTML code inside this field that will be applied to all custom pages. These are the pages where you can custom design products such as the fixedsize.aspx and dater.aspx pages.
 
Checkout_Receipt.aspx – The first box area is commonly used for Google Analytics Order Header information. This section occurs once per order. The second box is commonly used for your Google Analytics Line Item Detail information. This section occurs once per line item per order.
 
All Checkout Pages - type script or HTML code inside this field that will be applied to all checkout pages on your site.
 
Default.aspx - type script or HTML code inside this field that will be applied your homepage.
 
Category.aspx - type script or HTML code inside this field that will be applied to all category pages on your site.
 
ProductDetail.aspx - type script or HTML code inside this field that will be applied to all product detail pages on your site.
 
Cart.aspx - type script or HTML code inside this field that will be applied to the shopping cart page on your site.
 
Be sure to click the Save Changes button, located at the bottom of the page before exiting this page if you have made any changes to the fields.
 
The next things that are important to your store, especially being an online store, are all your various policies and information. These policies include your Help/ FAQ page, Privacy Policy, Return Policy, Shipping Policy, as well as your sites Terms & Conditions. These policies and information areas are all standard defaults that come with your site when it is initially setup. We recommend you review these sections and alter them to meet your individual shops needs.
 
Policies and Information:
 
            Help/FAQ
Within the Help/FAQ link you will find the Help Content that appears on your site. The Help Content is a section of your site that provides your customers with information relating to your customer service. You can provide frequently asked questions with answers for your customers to view (Image 6).
 
 
To add questions and answers to your frequently asked questions section click the New button located at the bottom of the page. Next type the question in the field labeled "Question." Now type the answer in the field below. Once you have typed both the question and the answer click the Ok button to save your changes (Image 7).
 
 
To edit any questions or answers click the Edit button within the row of the question/answer. Make any changes to the question/answer and click OK to save changes. Lastly, to alter the order in which the questions/answers appear click the Up or Down arrows located within the row of each question/answer.
 
        Privacy Policy
        Within the privacy policy link you will find all the text detailing the privacy policy of your store. As a default, Stamp Shop WebTM creates a generic privacy policy that details a variety of topics regarding the privacy of your customers (Image 8).
 
 
To create new sections within the privacy policy click the New button located at the top of the screen. Once inside the new selection you can type a title for the section within the first field and below type the information for that section pertaining to the title (Image 9).
 
 
To edit any topics within the privacy policy you will click the Edit button within the same row as the topic you wish to make changes to. Once inside you will be able to make the necessary text edits and then be sure to scroll to the bottom and click Save Changes when you are finished to save your work. Rearranging the order of the items in the privacy policy is the same as you would do in the help/FAQ section or on any other policies within your admin.
 
        Return Policy
        Under this link you will find a Return Request Form. This form will appear within the Customer Service link on your site; however it must first be enabled by going over to the Settings Tab and choosing the Returns link. The Return Request Form will allow your customers to return items they have purchased and view your return policies. To edit the “Introduction Text”, “Return Policy”, or the “Completed Message” sections between the form click on the Pencil Icon (WYSIWYG Editor - previously discussed in last month’s issue) within the section you would like to edit. When you have finished editing the sections click the Save Changes button (Image 10).
 
 
        Shipping Policy
        Contained in the Shipping Policy link is the text that appears to the customer if they click on “Shipping Policy” below the shipping methods when they are on the “Ship & Pay” page of the checkout process. To make changes to the shipping policy text simply type in the field provided. When you are finished making changes don’t forget to click the Save Changes button (Image 11).
 
 
        Terms and Conditions
        Within the Terms and Conditions link you will see the information displayed to customers who click on the Customer Service link on your website, and then click on Terms and Conditions link. As a default, the system provides the text for the Terms and Conditions section, although just like every other policy you may alter it as you desire to reflect your sites Terms and Conditions. To edit this policy, simply type in the field provided. The title will be displayed when the customer clicks on the “Terms and Conditions” link. You may also check the box at the bottom of the page to force customers to agree to the Terms and Conditions before they are able to check out. Again be sure to click the Save Changes button when you are finished (Image 12).
 
 
Stay tuned next month for part two on editing your store’s content. Part two describes the various email messages available, what they do, when they get sent, and how to edit them as well as opening and closing your store for periods of time. It’s easy, let us show you how!

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