Custom Vantage Web™ How to Edit your Store Content – Part 2

 

by Amanda Katon

 

After how to edit some of your stores content last month, we will continue this month with part two. You may recall from part one that content is different from the “look and feel” of your site as it is all the information your customers have access to. In addition to your stores logo, store contact information, store and page meta tags, as well as policies, you also have the ability to edit the various email messages that get sent to your customers and the ability to open and close your store whenever necessary.

 

Another important aspect to maintaining your store and providing great service to your customers is through email notifications. These emails can be customized to display certain text or elements that you may need to provide to your customers.

Let’s begin part two by taking a closer look at the various email messages, what they are for, when they are sent, and how to edit each one. To do so, first we must sign into the admin area of your Stamp Shop Web site. Once you are logged in, click on the Content Tab. When you click on the content tab you will first see all your homepage content, and we will go over how to use this part of the admin area next month. For now, if you look to the left-hand side of your screen you will see the navigation menu where we want to click on the link that reads Email Messages (Image 1).

 

 

            Forgot Password Email

This email is sent out to the customer when they are trying to sign in to your site and have forgotten their password. The link below the username and password in the sign in area allows them to type in their username (email address) to have the system email them a new password.

 

                        To Edit Forgot Password Email:

To edit this email message, start by clicking the Edit button next to “Forgot Password Email”. Once inside you are able to choose from sending an e-mail in Text format or in HTML format. If you have chosen text format you may type in the message field with normal text. If you have chosen HTML format you must type in HTML within the message field (Image 2).

 

 

At the bottom of the screen we have included helpful tags for you to paste into the message section if you would like to add more information for the customer to see such as adding your logo or URL to your sites homepage (Image 3).

 

           

            Customer Receipt Email

                This email is sent to a customer as soon as they have made a purchase on your site.

 

                        To Edit Customer Receipt Email:

To edit the email message for the Customer Receipt Email click the Edit button. Once inside you are able to choose from sending an email in Text format or in HTML format. If you have chosen text format you may type in the main message field with normal text. If you have chosen HTML format you must type in HTML within the main message field. Next you may choose to include a small proof of the product to be attached to the email. And finally, you may adjust the "From" field, "CC" field, "Subject" field, "Main Message" field, "Line Item Repeating Section" field, "Custom Product Header" field, "Custom Product Detail Repeating Section" field, and the "File Download" field (Image 4). At the bottom of the screen we have included helpful tags for you to paste into this section if you would like to add more information for the customer to see such as tracking information or your store logo. Please note that some tags require more adjustments and specific placement in order to display properly. We highly recommend you contact us if you are unsure so we can walk you through it.

 

 

            Order Status Update Email

This email is sent to customers as soon as the status of their order has changed within the Orders Tab (to be discussed in a future installment), however first you must enable this feature by heading to the Settings Tab under the Orders link and check the checkbox next to “Automatically Send Status Update Emails” (located at the bottom of the page) (Image 5).

 

 

                        To Edit the Order Status Update Email:

Again, like the other email messages, began by clicking the Edit button next to this option and here you are also able to choose between Text and HTML format. Remember if you chose Text format you can type normally and if you choose HTML your message should be written in HTML code. Next you may adjust the "From" field, "Subject" field, "Message" field, "Line Item Repeating Section" field, and the "File Download" field  (Image 6). At the bottom of the screen we have included helpful tags for you to paste into the message section if you would like to add more information for the customer to see.

 

 

            Administrators Receipt of New Orders Email

This email is sent when new orders are placed on your site to the email address that is set in the “Send Email When New Order Arrives” on the Settings Tab under General Options section of the admin.

 

                        To Edit Administrators Receipt of New Orders:

Yet again, like the other email messages, begin by clicking the Edit button next to this option and here you are also able to choose between Text and HTML format. Then you can choose which type of image file you would like to send along with the receipt; either jpg, bmp, emf, gif, png, tiff, or wmf. Next you may adjust the "From" field, "Subject" field, "Message" field, "Line Item Repeating Section" field, "Custom Product Header" field, "Custom Product Detail Repeating Section" field, and the "File Download Message" field (Image 7). At the bottom of the screen we have included helpful tags for you to paste into the message section if you would like to add more information for the customer to see. It's important to observe whether or not your email messages reflect a green circle or a red circle (Image 8). If they are green circles your content matches the default content, if they are red circles your content does not match the default content meaning you have made changes.

 

 

HELPFUL TIP: If you are experiencing trouble with this e-mail and your     
                         content does not match we recommend clicking the Reset
                         to Default button.                 

            Drop Shipper Notice Email

This email is sent to the “Ship From” address within each product (where it is set up). When editing products on the Products Tab under the general information link then under the shipping section you may also set the product to ship from the stores address (which would be your store), vendor, or manufacturer. Once you have selected where the product will “Ship From” you may set which Vendor/Manufacturer is to be connected with the product by clicking on the Advanced Section, also within the general information section of the product. The drop shipper will be emailed as soon as an order has been made with an item that is set to “Ship From” either a vendor or manufacturer.  

         

            To Edit Drop Shipper Notice Email:

To edit the email message for the Drop Shipper Notice Email click the Edit button. Once inside you are able to choose from sending an email in Text format or in HTML format. If you have chosen text format you may type in the message field with normal text. If you have chosen HTML format you must type in HTML within the message field. Next you may adjust the "From" field, "Subject" field, "Message" field, "Line Item Repeating Section" field, "Custom Product Header" field, and "Custom Product Detail Repeating Section" field (Image 9). At the bottom of the screen we have included helpful tags for you to paste into the message section if you would like to add more information for the customer to see. After you are finished editing the email click the Save Changes button.

 

 

           

            Gift Certificate Email

This email is sent to the username who purchased the gift certificate. It is only sent after the order gets marked ad paid under the Orders Tab in the admin of your site (to be discussed further in a future installment). This email is active only when a customer purchases a gift certificate, however you must first allow gift certificates to be purchased on your site. To do so head to the Settings Tab, then choose the Gift Certificate link in the settings menu. Under this link is a check box that says “Gift Certificates Available?” Make sure to check this check box to enable the purchase of gift certificates on your website (Image 10).

 

 

            To Edit Gift Certificate Email:

To edit the email message for the Gift Certificate Email click the Edit button. Once inside you are able to choose from sending an email in Text format or in HTML format. If you have chosen text format you may type in the message field with normal text. If you have chosen HTML format you must type in HTML within the message field.  Next you may adjust the "From" field, "Subject" field, and the "Message" field (Image 11). At the bottom of the screen we have included helpful tags for you to paste into the message section if you would like to add more information for the customer to see. When you are finished editing the email make sure to click the Save Changes button at the bottom of the page.

 

 

In February’s issue Becky went over custom pages when explaining the functions of the WYSIWYG Editor. Please refer to the last article for more information on custom pages.

 

Lastly, there is the Open/Close Store option. This section allows you to put up a message whenever you may need to close the store.       

 

            Open/ Close Store

Within the Open/ Close Store link you will find the settings to set the store as either opened or closed (Image 12). Examples of when shops may close there store is maybe when you’re on vacation or doing maintenance to your site that you do not want your customers to see and opening the store when you either return from vacation or finish your site maintenance.

 

Now that you have an understanding about what content is, next month we will show you a few ideas on how you can freshen up that homepage and really wow your customers! Stay tuned, you won’t want to miss this!